Absolute Collagen – Deep Lift Skincare Collection

At its heart, Absolute Collagen champions the idea of ‘absolute possibility’ – empowering consumers to embrace beauty and confidence at any age. Founded in 2017 by Maxine Laceby and her daughter Darcy, the brand has quickly become a trusted name in skincare and supplements.

Renowned for its science-backed beauty products and its loyal community of ‘Absoluters,’ Absolute Collagen offers a convenient and cost-effective daily dose of collagen. With a growing range of skincare, hair care, and supplement products, the brand was recognised as Britain’s 4th fastest-growing business by The Sunday Times 100 list in 2022.

In their commitment to innovation and sustainability, Absolute Collagen partnered with HCP Packaging to launch the Deep Lift Skincare Collection, featuring night, day, and neck & décolletage creams housed in HCP’s Echo 50ml Refill Jar.

HCP’s Echo 50ml Refill Jar delivers a luxurious, eco-conscious solution for premium skincare packaging. This refillable format reduces environmental impact while ensuring product protection and aesthetic appeal, aligning perfectly with Absolute Collagen’s values.

Key Features of the Echo Refill Jar

• Refillable: Consumers can hygienically replace the inner pod with new product while retaining the high-quality outer jar, promoting a more environmentally friendly approach to beauty.
• Recyclable Components: The rechargeable inner pod and shive are made from recyclable PP/R-PP materials, ensuring easy disposal of replaceable parts.
• PCR Materials: With the option to manufacture in PCR materials, the cap can be produced in R-ABS+R-PP, inner pod in R-PP, shive in R-PP and the outer jar in R-PETG with ISCC PLUS certification.

HCP’s advanced decoration and finishing capabilities allow brands like Absolute Collagen to align their packaging with their identity. For the Deep Lift Skincare Collection, the brand has introduced three bespoke designs:

1. Neck & Décolletage Cream: Featuring the brand’s signature golden yellow tint with a tactile, frosted matte spray for a premium touch.
2. Day Cream: Also tinted golden yellow, exuding warmth and vibrancy.
3. Night Cream: A sophisticated deep brown tint for an indulgent, night time aesthetic.

Each cap is embossed with the brand’s ‘A’ monogram and finished with a high-shine copper metallisation, complemented by foil and screen print graphics for a cohesive, stylish look.

By embracing HCP’s refillable and customisable packaging, Absolute Collagen’s Deep Lift Skincare Collection sets a new standard for luxury skincare with sustainability at its core. This collaboration reflects both company’s shared commitment to delivering eco-conscious innovations that meet the needs of modern consumers.

Whether for day, night, or targeted care, the Deep Lift collection ensures that beauty enthusiasts can enjoy high-performance skincare in packaging designed to reduce waste and promote environmental responsibility.