Okkiyo: Prioriteyes Mascara

Designed for Sensitive Eyes, Engineered for Accessibility

A Visionary Approach to Eye-Friendly Beauty...

Founded by Dr. Jacqueline Beltz, a leading Australian ophthalmologist and make-up enthusiast, Okkiyo creates products that prioritise eye health and sensitive eyes. By avoiding common irritants found in mainstream formulas, Okkiyo ensures beauty lovers don’t have to compromise on safety, comfort, or performance.

Smudge-Proof Glam for Every Blink

The ‘Prioriteyes’ Mascara delivers length, volume, and all-day wear—without the irritation. Designed with natural ingredients and clinically tested for sensitive eyes, this ophthalmologist-led creation is a game-changer for those seeking bold lashes without the blur.

✔ Clinically Tested
✔ 90% Natural Ingredients
✔ Lengthening & Volumising
✔ Withstands Watery Eyes

Say hello to luscious lashes with Okkiyo—where every blink makes a statement and every detail is thoughtfully designed.

Innovative, Accessible Packaging by HCP...

HCP proudly supplies the 13mm Radical Square Mascara – designed for both style and accessibility.

Thoughtful features include:

Anti-Roll Design: The square bottle stays put, making it easier to locate and use.
Secure Click Closure: Ensures a leak-proof seal.
High-Contrast Branding: Blue & yellow styling with a bold logo for improved readability.
Braille Branding: Raised digital print of the Okkiyo name supports vision-impaired users.
NaviLens Tag: Scannable packaging provides audible product information for greater independence.

Okkiyo’s commitment to inclusive beauty extends beyond make-up – it’s about making the entire experience accessible.

A STEP TOWARDS SUSTAINABILITY

Okkiyo integrates sustainable packaging choices to reduce its environmental footprint:
♻ 50% PCR (Post-Consumer recycled) for the mascara bottle.
♻ 100% PCR cap, reinforcing the brand’s eco-conscious mission.

GIVING BACK: SUPPORTING EYE-HEALTH

Beauty with purpose: For every purchase, $1 is donated to support Aboriginal and Torres Strait Islander eye health — helping make vision care more accessible for communities in need.

HCP proudly supplies the 13mm Radical Square Mascara—designed for both style and accessibility.

"Make-up is empowering, fun & important for self-expression. I believe it should be enjoyed by everyone who wants to wear it." — Dr. Jacqueline Beltz, Founder

Say hello to luscious lashes with Okkiyo – where every blink makes a statement and every detail is thoughtfully designed.