Freck Beauty – Cheekslime

Achieve perfect 'Cloud Skin' with Freck Beauty's reformulated 'Cheekslime', showcased in custom tottle packaging from HCP.

Bold, Clean Beauty for All: Meet Freck Beauty...

Founded in 2017 with products that celebrate freckles instead of covering them, Freck Beauty has positioned itself as a bold, clean beauty brand.

Catering to anyone who values high-quality ingredients, respects the process and doesn’t care about the rules, Freck Beauty has become a cult favourite among press, celebrities, influencers, MUAs, Millennials, and Gen Z.

Their reimagined ‘Cheekslime Lip & Cheek Tint’ is a testament to their commitment to delivering playful, ingredient-conscious cosmetics that break beauty rules.

The Reimagined 'Cheekslime'

For the re-launch of their best-selling cream blush ‘Cheekslime’, Freck Beauty partnered with HCP for the supply of a super cute mini tottle.

Custom-designed for portability and reformulated with skincare-grade ingredients, the new ‘Cheekslime’ offers:

Ultra-pigmented, buildable colour
A lightweight feel
The coveted ‘Cloud Skin’ finish

A Portable & Compact 15ml Tottle

> Lightweight & perfect for on-the-go touch-ups
> Features a secure flip-top cap to prevent leaks
> A ergonomic and pocket-sized design

Flexible & Squeezable

> A specialised PE material blend
> Enhanced squeezability for effortless use

Controlled & Targeted Dispensing

> A narrow nozzle & small orifice for controlled dispensing
> Designed for quick, one-handed dispensing

Why are Cream Blushes Trending?

The demand for liquid and cream blush products is surging, driven by consumers seeking:

Versatile, user-friendly cosmetics
Natural, radiant results
Superior blendability and a dewy finish

Unlike powders, products like ‘Cheekslime’ cater to a growing audience aiming for a youthful, glowing complexion.

Follow HCP on Linkedin to see more exciting launches