2024 marked a milestone year for precision-brush innovators, SIMP, as the company celebrates 75 years of excellence in the beauty industry. Since its founding in 1949 by a visionary engineer in Paris, SIMP has set the standard for micro-precision moulded brushes and flexible wipers, revolutionising the cosmetics sector.
PIONEERS IN MASCARA & BROW APPLICATION
Specialising in high-performance mascara and brow application systems, SIMP is renowned for exceeding the highest industry standards. Over the decades, the brand has gained global recognition for its unique, patented brush designs, consistently delivering next-generation applicators that redefine make-up application.
TRUSTED BY LEADING BEAUTY BRANDS
Collaborating with prestigious clients such as L’Oréal, Coty, and LVMH, SIMP continues to deliver world-class make-up performance. Its innovations have powered countless best-selling product launches, cementing its reputation as a trusted partner to the world’s most iconic beauty brands.
THE SIMP INNOVATION HUB IN PARIS
Based in Tigery, near Paris, the SIMP innovation hub is home to a dedicated team of experts driving advancements in precision-moulded brush technologies. Their cutting-edge solutions cater to the growing demand for innovative application systems, ensuring SIMP remains at the forefront of industry innovation.
Since being acquired by HCP Packaging in 2016, SIMP has thrived within a dynamic synergy of expertise. Together, SIMP and HCP have created outstanding beauty packaging solutions, combining their strengths to deliver superior results for the cosmetics market.
To celebrate SIMP 75th anniversary, HCP & SIMP collaborated to create a limited-edition showcase of our joint technologies. HCP’s aluminium-clad 13mm Magnum Mascara has been given a luxury make-over, with special decoration that creates the illusion of inset diamonds.
The pack is paired with SIMP’s ‘Curved Brush & Tip’ applicator (SJ0199 – PC2451) – a curved comb with 9 rows of diamond-shaped bristles and a 2-part design: one side for loading lashes and mini arch tips on the other for volume, separation, definition and lengthening results.
The pack also incorporates the ‘Clipped Wiper’: a revolutionary and patented new bi-component construction that transforms make-up results with the benefits of both flexible NBR and robust PE.