HCP Packaging is proud to announce that our patented ‘Clipped Wiper’ – developed by our precision-moulded brush experts SIMP – has been nominated for the ‘Packaging’ category at the prestigious MakeUp in LosAngeles Awards 2025! This recognition underscores HCP and SIMP’s commitment to beauty packaging innovation, delivering advanced solutions for mascara, lip gloss, and concealer applications.
Designed to revolutionise mascara performance, the Clipped Wiper offers:
✔ Enhanced formula control for a precise and mess-free application.
✔ Optimised wiping performance, ensuring the perfect amount of product on the applicator.
✔ A unique bi-component design, simplifying assembly while enhancing product integrity.
This innovation directly addresses the needs of make-up brands and consumers seeking high-performance application solutions that balance efficiency and precision.
The MakeUp in LosAngeles Awards celebrate cutting-edge beauty innovations, spotlighting the most advanced packaging solutions in the industry. The Clipped Wiper stands out as a pioneering component that enhances user experience while optimising product performance – making it a top contender in the ‘Packaging’ category.
The winners will be announced at MakeUp in LosAngeles, taking place on February 12-13, 2025 at the Los Angeles Convention Center – visit HCP on booth H42!
At HCP Packaging, we continue to push the boundaries of cosmetic packaging innovation, offering customisable applicators and wipers for mascara, lip gloss and concealer, plus full-pack solutions tailored to the evolving demands of leading global beauty brands.
Want to explore how the Clipped Wiper can elevate your next beauty launch? Contact our team today!