Spider brush technology at HCP's European manufacturing facility
At the centre of excellence in Hinsdale, New Hampshire, USA, HCP lead the way in innovation for the R&D and manufacture of twisted-wire brushes.
This facility also houses HCP’s Lash Studio – a ‘Mascara and Brow Brush Innovation and Development Centre’ where customers can work with HCP’s experts to perfectly match mascara pack technologies with formulas to achieve targeted performance results.
HCP utilise a combination of high-tech twisted-wire brush and multi-contour trimming machines for efficient output and production of high-quality, innovative fibre brushes with a large number of complex surfaces, increasing the combing effect and product payoff.
Twisted-wire brush profiles can be customised to optimise application with variations such as grooves, twists and zig zag cuts; each have a different impact on the brush performance and the resulting make-up claim.
At HCP’s facility in Germany, the patented Spider Technology offers a special surface treatment for fibre brushes, creating microscopic spheres at the fibre tip for enhanced volumising results.
Spider brush technology at HCP's European manufacturing facility
Acquired by HCP in 2016, SIMP’s innovative micro-precision plastic mascara brushes combine intricate construction with many customisable features such as material, colour, accessories and variations of the overall design. SIMP’s experts work closely with beauty brands to finely tune their chosen mascara brush to optimise performance and compatibility with formula. Plastic brushes can also be colour-matched to achieve any brand vision.
The combination of SIMP’s expertise with HCP’s full pack manufacturing and decoration capabilities in Germany, USA, Mexico and China, provides a compelling proposition for full mascara pack development, production and regional supply.
SIMP offer innovative design development and manufacturing for the production of complex micro-injected plastic brushes and rubber wipers; supporting customers globally with strong engineering, international patents and technical expertise. Providing mascara beauty solutions through the optimisation of mascara brush and wiper, SIMP technology helps to deliver excellent make-up results for lashes.
SIMP has a unique offering, enabling the customer to accessorise their chosen plastic mascara brush to create individual brush designs. Each precision moulded plastic brush architecture can be adapted to suit marketing aesthetics and deliver the specific make-up claims. Plastic brush material hardness can be varied and design can be customised with intricate features such as arches, sculpting tools or hook, petal, twisted or curved bristles.
Micro-precision plastic moulded brushes from SIMP
HCP’s Lash Studios provide interactive and collaborative environments hosted by HCP’s mascara experts to achieve the perfect application performance.
HCP work closely with leading mascara fillers to expertly pair mascara pack technologies with formulas to demonstrate targeted performance results and expedite the development of new mascara launches.
Get in touch with HCP’s mascara team to kick-start your project with leaders in the innovation, development and manufacture of best-selling mascara launches.
Achieve impressive results with unique and customisable designs, plus cutting-edge technologies; delivered by industry experts in developing and matching revolutionary moulded and fibre mascara applicators for on-trend formulas.
HCP’s Lash Studios align internal design resources with shared engineering, brush and packaging knowledge. The regional centres foster a creative process for delivering a targeted brush application, with the unique unified approach significantly reducing development cycle time.
Located in New Hampshire, USA; Shanghai, China and at the SIMP HQ in Paris, France, the centres bring together over 40 years of twisted-wire brush making knowledge and expertise, as well as state-of-the-art micro-injection moulded brush ingenuity.
Combining fibre and plastic applicator expertise with HCP full pack manufacturing and decoration capability in Asia, North America and Europe, HCP provides a compelling proposition for full mascara pack development, production and regional supply.